- This is a 4-hour preconference workshop. An additional $59 fee is required to attend.
- Click here to officially register and pay for this session.
Are you ready to establish your business model, identify your goals, position your publishing imprint and authors for success, and stand out from the crowd? Then join branding and marketing experts Jeniffer Thompson and Jared Kuritz for a hands-on workshop that will walk you through the steps to building a brand, establishing a marketing strategy, and selling books.
You'll take home Jeniffer's branding strategy workbook (which you'll use in the class) and Jared's business modeling and PR/marketing primer. Effective branding and marketing is about applying your authority, identity, and style to clearly quantifiable promotional efforts that further your business model. Well-defined branding and marketing sets you apart from your competition and positions you for success in the marketplace. Whether you are an author publisher or an independent publisher, this class will help you identify and focus your efforts. If you're ready to take your business to the next level, Jared and Jeniffer are ready to help!
