Every consumer leaves behind bits of data in the wake of their online journey—on your website, on social media platforms, and on other online communities.
This session will show you a few of the ways you can identify the most useful data morsels and how you can use them to point customers towards the book products you have—that they want. The session includes:
- Consumer data definitions, meanings, and examples
- The four phases of the consumer journey
- Your consumer group
- Tools and platforms to gather and apply customer data, including Facebook, Google, Amazon, Twitter, Instagram, Soovie, Answer the Public, LibraryThing, Goodreads, and Right Relevance
- Content crafting for those platforms
- Creating a virtuous circle
Take your publishing business to the next level with the knowledge you'll gain in this IBPA Publishing Univeristy session!
