Loading…
Back To Schedule
Friday, April 3 • 2:00pm - 3:00pm
Driving Discoverability, Building Audience, and Engaging Readers

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Feedback form is now closed.
How can audience-first marketing allow publishers to mine revenue from their books, and stimulate demand for titles regardless of pub date? Learn how to use data and technology to build discoverability and purchase at scale, how search and content marketing contribute to digital content sales, how price and retail positioning are vital to online success, and how continually analyzing audience behavior can produce surprising results.
Speakers
avatar for Mary McAveney

Mary McAveney

Open Road Integrated Media, Chief Marketing Officer
Mary McAveney is a publishing veteran with extensive expertise in marketing, strategy, and branding. As Chief Marketing Officer at Open Road she has built a team with a focus on data-driven tactics, a comprehensive understanding of direct-to-consumer marketing, and a deep background... Read More →

Friday April 3, 2020 2:00pm - 3:00pm PDT
Crowne Plaza Redondo Beach Hotel (Room TBA - 3)
  4/3 (2:00PM-3:00PM), All Levels